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  • Never Throw Away Your Business Cards – 6 Tips on How to Keep this Effective Marketing Tool

    Walking into a room full of business card exchanges is one of the best parts about being a business owner. Business card exchanges, as a method of advertising and marketing, are as old as business itself, and it’s no wonder they’re still around. There are two very big benefits with handing out and trading business cards with someone.

    First, you can get in touch with this person, and second, you know their contact information if you need to follow up with them at a later date. While it’s wise to be polite yet business-like, it’s rather not smart to just throw away your business cards. Here are 6 tips to remember when you’re running out of business cards or trade show handouts needs to be sold or exchanges with someone who is interested in your business.

    1 – Ask Exchangers for Their Information

    Usually, Exchangers do not mind giving out information to a person who is interested in their company, but they do not want out of the area. So, don’t leave any business card in front of them. They will either get the information, throw it away but you’ll be more than likely to get theirs, and just throw it awayin a heartbeat. Ask their permission first before you write their contact information on your card. The worst thing is they will throw your card away thinking you’re being pushy or greedy.

    2 – Take Notes on the Attendees’ Business Cards

    Even if you know exactly who your potential customer is, take notes on what they have on their card too. In this way, you will be able to remember to follow up with the prospective client in the future. If you do this with more than one of your potential clients, avoid writing each one’s name in a different handwriting. This will probably cause you to give each one a fresh one, and you may even forget someone altogether, so that you’ll have nothing to recall about the conversation over lunch at lunchtime.

    3 – Keep it Simple

    If you’re getting really nervous about this conversation, you can make it easier on yourself by making your conversation the minimal amount of time possible. Business cards don’t have the room to mention everything you do. Keep it simple and tell your potential client to call when it’s convenient for you to talk with him or her about your business.

    4 – Always Open-Ended

    You might have experienced people not wanting to answer your question or your information maze sinking in. This can cause sense of frustration too. So if your conversation is so limited that it’s taking 20 additional minutes to get where you need to, it’s best to end it as you’ve already wasted the time. The old phrase “the fortune is in the follow-up” is truer when it comes to exchanges like this. If your conversation is so tight that you can’t even formulate your question or an open-ended question, then you can just end it, if that’s what you need to do to your business.

    5 – Ensure that You’ve Got Other Trained Someone to Trade

    Before you end your conversation the only way you can do this is by ensuring your business partner is able to handle the questions on your behalf. This way, when you feel that thing is about to end, you’ll still be able to get your answers and answer them in a different way. For instance, if you want to make a plan for upcoming advertising, if your partner is busy, you should tell him to talk later, if they just don’t feel like they have any time, you should tell them that as well.

    6 – Ask for Their Business Cards

    After the business card exchange, you should make the whip out a “network exchange” in your contact’s hand. This is done by issuing questions such as, “as I mentioned in your resume, there are many things I need to know about this company and I would love to learn more about your company, what types of products interest you the most, etc. so I’d like for you to keep your card.”

    This way, you are forcing them to trade a card from someone else in order to get ours. They are also now given a reason to think about who you are and choose whether or not your business card would help them.

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